A conservative news and views blog.

Location: St. Louis, Missouri, United States

Tuesday, March 15, 2005

Transmigration of Beef

...Would you like Curry Powder on those fries, Sir?

Oddly Enough - Reuters

Look Who's Talking at the Drive-Through

Fri Mar 11, 8:42 AM ET Oddly Enough - Reuters

LOS ANGELES (Reuters) - McDonald's Corp. wants to outsource your neighborhood drive-through. The world's largest fast-food chain said on Thursday it is looking into using remote call centers to take customer orders in an effort to improve service at its drive-throughs.

"If you're in L.A.... and you hear a person with a North Dakota accent taking your order, you'll know what we're up to," McDonald's Chief Executive Jim Skinner told analysts at the Bear Stearns Retail, Restaurants & Apparel Conference in New York. Call center professionals with "very strong communication skills" could help boost order accuracy and ultimately speed up the time it takes customers to get in and out of the drive-throughs, the company said.


Call me old fashioned, but I just don`t see how sending your order to a guy in India is going to improve service. (That business about a North Dakota accent is bunk; they`d have to pay more than the minimum wage their paying the drive through guy now, and they just aren`t going to do it.)

Cattle are considered holy in India; will I be forced to have a funeral for my Big Mac? Remember those Wendy`s commercials where the old lady asks ``where`s the beef?`` Now we have our answer; it has gone on to a better place!



Blogger BobG said...

Will they be offering a New Dehli sandwich? Sorry!

5:59 AM  
Blogger Esther said...

I agree -- that N. Dakota thing sounds like a red herring. This doesn't sound good. Sounds like Fast Food is gonna become even slower than it is now. Bummer.

3:42 PM  
Blogger Aussiegirl said...

Now watch it!! That cow might be somebody's mother!! But seriously, folks, (badda-bing) -- we drove through our local McD's. today -- and believe me, we would have done much better by outsourcing our bacon ranch salads today. It took five reorders to get it right. First the people who took the order got it wrong three times, then the people at the window where you get the food gave us one salad not two, then they kept asking us about the dressing, and we said "Ranch" -- then they handed us the bag back - still with only one salad - but with TWO dressings. So we said -- NO -- TWO salads -- "What was the dressing you wanted sir?" -- Ranch -- so we get it back with one ranch and one Caesar -- finally we managed to make our getaway with 4 packets of Ranch dressing and 2 salads. I lost at least five pounds just getting the order straight, so I can't complain -- hehe.

9:27 PM  
Blogger TJ Willms said...

Just the other day I was ordering lunch when I heard the static filled voice ask incredulously, "you want some Fives with that?" Then I realized I was at the BANK drive-thru. I drove away just as hungry but they did get my order right. There is silvery cloud wrapped around every dark lining...

4:04 PM  
Blogger Gindy said...

"New Dehli sandwich"

Great comment.

10:16 AM  

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