Sometimes you, like, have some time on you hands, and then

Dana Mathewson

You check one of your favorite blogs, and then you see a favorite reference. . .

and you follow it to something really brilliant. Or, in this case, stupid. But not stupid -- that's just the subject. You have to drill down a bit till the writer (the brilliant James Lileks) gets into full rant about a Diesel ad campaign -- which he skewers wonderfully, and I thought you'd get as much kick out of it as I did. http://lileks.com/bleat/?p=9820