A conservative news and views blog.

Location: St. Louis, Missouri, United States

Wednesday, November 23, 2011

itical indicators

Dana Mathewson

One way of getting an idea of which candidates are most popular is to gauge the amount of money they raise in contributions.

But money gets spent on candidates in more than one way. Here's one that we often don't think about.

"This past week, anti-Obama merchandise outpaced sales of pro-Obama merchandise 79 percent to 21 percent at the online clothing store CafePress, which has been tracking sales of election-relevant items.

"CafePress, an online custom merchandise shop, launched its 2012 “Election Meter” at the beginning of November but has been tracking the trends in candidate merchandise sales since April.

"According to the clothier, the “Meter” successfully predicted President Obama’s victory in 2008. This week’s data represents a stark contrast to Obama’s sales during the 2008 election cycle."

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